Strategic advice for brands wanting to more effectively infuse social media and content across their organisation.


Workshops, seminars and keynote presentations – for clients directly plus we stage our own events.


Creation of multi-channel digital content for clients plus for our own properties and joint ventures.


Expermedia is a hybrid consulting, training and publishing business focused on content marketing and social media communications.
We are collaborative, virtual and socially-connected, established from the ground up so we don’t haul any baggage into a marketplace rife with outdated thinking and legacy systems. We understand well how traditional public relations and marketing communications works but, pragmatically, we also know the landscape has changed forever for companies in terms of marketing their brand, and nonprofit organisations wanting to build support for their cause or issue.
Thank you for visiting our online home. Please, take a look around! We publish an information-rich blog (The Connected Brand) – plus podcast and video sections – that we’re constantly adding to. Subscribe to our email newsletter to ensure you get fresh updates on social media and content marketing regularly in your inbox!

Content marketing training events in Melbourne and Sydney

If you’re interested in learning more about content marketing and what it can do for your business, here are two training events that might be of interest: MELBOURNE – The PR Warrior’s Content Marketing Bootcamp (Tuesday, July 29) SYDNEY – Content Marketing Masterclass (Thursday, August 7) MELBOURNE The Melbourne event will be held on July 29 […]


The power of blogging for business with Mark Masters, The ID Group UK

Mark Masters is the founder of UK-based  The ID Group, a marketing and design agency that positions companies as the authority within the sectors and communities they serve. Mark is a prolific blogger and an emerging voice in the world of content marketing. His ‘Talking Content’ series of interviews with content marketing leaders from around the […]

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Power to the people: Aussies are more engaged in online protests than ever (SURVEY)

One in 10 internet users in Australia are protesting online via making us the second highest number of users of the website, per capita, globally. A survey of’s two million users shows that Australians are more engaged than ever when it comes to online activism around political and consumer issues. But is the public being heard?  Are these […]

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7 brilliant examples of small and medium-sized business (B2B) blogs

It’s no secret that a useful, content-rich blog can be super-effective in building visibility and credibility (not to mention traffic, leads and sales) for a business, whether it’s large, medium, small or micro. Consider these compelling statistics (sourced from HubSpot via Companies that blog 15 or more times per month get 5x more traffic […]


How Bluewire Media creates web marketing that works, with Adam Franklin

  The world of marketing is changing at a fast rate of knots. That much we are all very aware of. Content is increasingly playing a crucial role in attracting the public to your company’s virtual door; social media is becoming important in humanising a corporate entity and making it more friendly, accessible and responsive […]