Strategic advice for brands wanting to more effectively infuse social media and content across their organisation.


Workshops, seminars and keynote presentations – for clients directly plus we stage our own events.


Creation of multi-channel digital content for clients plus for our own properties and joint ventures.


Expermedia is a hybrid consulting, training and publishing business focused on content marketing and social media communications.
We are collaborative, virtual and socially-connected, established from the ground up so we don’t haul any baggage into a marketplace rife with outdated thinking and legacy systems. We understand well how traditional public relations and marketing communications works but, pragmatically, we also know the landscape has changed forever for companies in terms of marketing their brand, and nonprofit organisations wanting to build support for their cause or issue.
Thank you for visiting our online home. Please, take a look around! We publish an information-rich blog (The Connected Brand) – plus podcast and video sections – that we’re constantly adding to. Subscribe to our email newsletter to ensure you get fresh updates on social media and content marketing regularly in your inbox!
inbound marketing defined

VIDEO INTERVIEW: Inbound marketing update with Jeetu Mahtani, HubSpot

HubSpot is a fast-growing marketing software company based in Boston. For years now I have been lauding the company for the way it uses social media and useful original content to market its brand. As an example of a progressive ‘connected brand’, there are few better than HubSpot (check out the the quantity and quality […]


What content marketers can learn from Bruce Springsteen

I attended one of Bruce Springsteen’s Melbourne concerts last week. I’m a bit spoiled, it’s the second time I’ve seen him in under 12 months While I enjoyed the concert immensely and was with ‘The Boss’ all the way, I couldn’t help but draw parallels to my work in content marketing, as a speaker, strategist […]

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17 excellent examples of content marketing in Australia

Content marketing in Australia has been picking up pace for a couple of years now. Google tells us the search trend for the term ‘content marketing’ is on the up, while according to one research report, spending on content marketing in Australia is set to increase by 61 per cent, with 12 per cent of […]

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Everything you need to know about social media and content marketing, you can learn from this Virginia-based fountain pen company

Many companies (large and small, ‘business-to-business’ and ‘business-to-consumer’) have latched on to content marketing, understanding fundamentally that publishing your own interesting and relevant original content can be a key differentiator between your brand and your competitors’. Many more are on social media, having opened accounts on numerous popular social networking platforms. Few, however, are undertaking […]